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Ana Duss

Another Successful Semester with Greenhill

As yet another successful semester of Hill Communications’ partnership with GreenHill

Investment Reporting comes to an end, we can reflect on our endeavors, achievements and continued cultivation of this important partnership. GreenHill Investment Reporting is the premier independent performance measurement reporting firm, providing services to the wealth management industry.


This semester, I had the pleasure of serving as Account Executive under Supervisor

Hayley Ipsaro. We were joined by an entirely new team of Account Associates; Kate Cantillon, Jess Hammersley, Luc Priddle and Freshman Intern Christian Figuereo. We tackled both internal and external communications this semester, but heavily focused on developing internal operations that targeted GreenHill’s client network. We started by crafting meticulous scripts to ensure consistency and clarity in our messaging. This foundation allowed us to then utilize generative AI software to create comprehensive client-facing knowledge management content, transforming the approach to content creation and streamlining our processes.


In parallel, our external efforts have been equally impactful. Our first task was curating media lists for future external use. Additionally, we completed interviews of students at Drexel University’s College of Computing and Informatics who have partnered with GreenHill to build an investment game sponsored by GreenHill called FGF.


The highlight of the semester was hosting a workshop for GreenHill partners Bill and Harry in April. During our work day in Newhouse, we delved deeper into knowledge management strategies, refining our approaches and exploring innovative solutions. It was also a time to celebrate the outstanding dedication of our supervisor, Hayley.


Hayley has been an incredible asset of the GreenHill account since its inception. She has dedicated all eight semesters of her undergraduate career to its success, and her leadership and excellence has been instrumental in shaping this partnership. To quote GreenHill itself, “Hayley’s unwavering dedication, creativity, and professionalism have significantly impacted [GreenHill’s] growth and success.” The GreenHill Account is incredibly important to Hill Communications and its mission, and much of that importance can be attributed to Hayley’s contributions.


I am grateful for yet another successful semester working for an exceptional client, alongside an amazing team. This account has taught me so much about public relations, the finance world, and how the two intersect. With Supervisor Hayley Ipsaro graduating, I express tremendous gratitude for her contributions, leadership and guidance. As we look ahead to the future of GreenHill and Hill Communications, I am eager to discover new possibilities and continue cultivating this important partnership.


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