Hill Communications brings strategy and design skills to Princeton Blairstown Center redesign

This semester I was extremely lucky to work on the Princeton Blairstown Center account. Princeton Blairstown Center is a non-profit dedicated to providing adventure-based, experiential education to youth from historically marginalized communities. Our team’s goal for the semester was to complete our client's request for a website redesign as well as redesign their stakeholder brochure. Through the creative freedom and the consistent communication our client gave us we were able to experiment on Squarespace with branding. The team and I were able to learn how our PR skills could be applied to make a difference in the real world. The work we have done this semester has built a solid foundation for the future of PBC.

This semester, our team included Account Supervisor Jess Hammersly, Account Associates Sabrina MacArthur, Genesis Ramos, and Karlie Saed, our Intern Ella Castrillon, our Designer Dean Lourenco, and I served as Account Executive. Our team, under the amazing leadership of Jess, was able to contribute fresh new ideas for the PBC brand.

A favorite part of our team’s semester would have to be the weekly meetings with our clients. Through Zoom meetings, our team was able to create a supportive relationship between our clients and Hill Comm. This semester, we completed the redesign of the website and stakeholder brochure to make it more appealing and easier to understand. Our account supervisor compiled all of our client's notes and created a PBC style guide in order to further the satisfaction of our clients. To add, the mission of PBC has been an incredible driving force in our production of high quality work. This semester we completed the redesign of the website to make it more appealing and easier to understand. Through this account, we are able to spotlight the amazing dedication PBC has to its organization’s mission. It has been extremely rewarding for our team to see positive responses with our clients and gain inspiration for the nonprofits mission.