- Maddie Brachfeld
This past semester, I was an Account Associate on the Shared Competencies Account. The Shared Competencies are Syracuse University’s institutional learning goals to enhance undergraduate education through an integrated learning approach. The six competencies are Ethics, Integrity, and Commitment to Diversity and Inclusion; Critical and Creative Thinking; Scientific Inquiry and Research Skills; Civic and Global Responsibility; Communication Skills and Information Literacy and Technological Ability. These competencies allow students to communicate the value of their degree; connect their major field of study, liberal art requirements, and co-curricular/other experiences; enable academic programs to integrate the Shared Competencies into the curriculum, and meet Syracuse University’s accreditation requirements. I was excited to be brought onto this account as the first team to work with Shared Competencies and have the opportunity to advocate for Syracuse University’s six learning goals to overall help amplify the university’s undergraduate education. By working on this account, I had the privilege to expand my PR skill set and genuinely get to expand my awareness of Shared Competencies.
This was the first semester the Shared Competencies account worked with Hill Communications. Shared Competencies was looking to develop a Student Ambassador program to represent the Shared Competencies on campus and help spread awareness of the initiative to students, faculty, and staff. Thus, our team’s main objective was to integrate the Shared Competencies throughout Syracuse University’s campus community. To incorporate the Shared Competencies into Syracuse University’s campus community and further extend our reach, we worked to develop and execute a communications plan to help market the job application to relevant students. By doing so, we advertised and held interviews for current first-year students to become Shared Competencies student ambassadors. This allowed students to tell us why they could help bring the Shared Competencies into Syracuse’s community. Next, we held interviews with qualified candidates and assisted in the hiring process. We received positive feedback and exciting opportunities to expand and integrate the Shared Competencies even further into the Syracuse University community from this work.